Founder of THE GROWTH EDIT.

My career has been shaped by two perspectives that don't often exist under one roof.

I began my career working in corporate advertising, partnering with small businesses to help them navigate digital marketing and grow through strategic advertising. That experience gave me an understanding of how business owners think, how marketing budgets are invested, and what truly matters at the end of the day—results.

As the digital landscape evolved, I built my own creator business, producing user-generated content (UGC) and short-form video campaigns for brands across the beauty, wellness, lifestyle, and consumer product industries. Through that work, I learned firsthand what captures attention, builds trust, and motivates people to take action.

THE GROWTH EDIT was created by bringing those two worlds together.

Today, I help businesses combine performance marketing with creator-led content to build campaigns that are both strategic and authentic. Instead of separating advertising from creative, I believe the strongest brands succeed when those two disciplines work together.

As a business owner myself, I understand that every marketing investment should contribute to real business growth. That's why my focus has never been on vanity metrics or trends alone—it's on helping businesses build sustainable systems that generate leads, strengthen their brand, and create lasting momentum.